Zero Snippet or Featured Snippet, GoogleAds Response Block Diagram
Let's decide why we need a zero snippet in GoogleAds, consider the structure of the question-answer snippet. Let's give an example in html and json schema.
To optimize png images on ubuntu 14.04 we will use optipng.
Installation :
sudo apt-get install optipng
How to use :
optipng /home/user/Image/footer-logo.png -o4
Compression ratio :
Defined by the -oX attribute, where x is a number.
-o0 <=> -o1 -nx -nz
-o1 <=> [use the libpng heuristics] (1 trial)
-o2 <=> -zc9 -zm8 -zs0-3 -f0,5 (8 trials)
-o3 <=> -zc9 -zm8-9 -zs0-3 -f0,5 (16 trials)
-o4 <=> -zc9 -zm8 -zs0-3 -f0-5 (24 trials)
-o5 <=> -zc9 -zm8-9 -zs0-3 -f0-5 (48 trials)
-o6 <=> -zc1-9 -zm8 -zs0-3 -f0-5 (120 trials)
-o7 <=> -zc1-9 -zm8-9 -zs0-3 -f0-5 (240 trials)
You may need to run it with sudo in some cases.
Search in all subfolders :
It is possible to search and optimize all subfolders of a directory. We will search for all png photos and process them with the optimizer.
find /var/www/project.loc/uploads -name *.png -exec optipng -o4 '{}' \;
find - makes it possible to search for files with the desired format in a given directory.
-exec - makes it possible to perform certain manipulations with the found file.
Let's decide why we need a zero snippet in GoogleAds, consider the structure of the question-answer snippet. Let's give an example in html and json schema.
Sometimes, it is required to keep an internal record of the source from which the user entered the site and, for example, made an order. Consider an example of how to find out where the user came to the site from. The Sourcebuster.js library will help us with this, which will let you know the source from which the client went to the site and much more.
You have to deal with jpeg photos that are not optimized in size. There is a simple jpegoptim optimizer that allows you to control optimization settings.